Pinterest Conversion Event > Custom Data

About

Description
Additional business data about the conversion event.
Unique Name
custom_data
Type
object
Requirement
Optional

Properties

pinterest_ad_account_idRequired
Numeric Pinterest ad account ID (no act_ prefix).
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action_sourceRequired
Where the conversion occurred.
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event_idRequired
Deduplication key within a 48-hour window.
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event_nameRequired
Pinterest standard event type, lowercase snake_case.
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event_timeRequired
When the conversion occurred. Pinterest accepts events up to ~7 days old.
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event_source_urlOptional
URL where the conversion occurred. Required when action_source = web.
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opt_outOptional
If true, excludes the event from attribution and optimisation. For app_android/app_ios this is the Limit Ad Tracking / Ads Personalization opt-out signal.
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partner_nameOptional
Free-text partner identifier.
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languageOptional
Two-character ISO-639-1 code for the user's language.
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custom_dataOptional
Additional business data about the conversion event.
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device_infoOptional
Modern device-context block. Pinterest is migrating callers from the flat device_* fields to this.
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app_infoOptional
Modern app-context block for app conversion events.
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Sibling Properties

Ad Account ID
Numeric Pinterest ad account ID (no act_ prefix).
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Action Source
Where the conversion occurred.
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Event ID
Deduplication key within a 48-hour window.
View
Event Name
Pinterest standard event type, lowercase snake_case.
View
Event Time
When the conversion occurred. Pinterest accepts events up to ~7 days old.
View