Press Delete or Backspace to close the focused tab.
IAB Audience Taxonomy > Household Data
About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Household Data section of the IAB taxonomy.
Unique Name
iab_household_data
Type
object
Properties
iab_demographic_household_data_all
No Description
View
iab_demographic_household_data_ownership
No Description
View
iab_demographic_household_data_life_stage
No Description
View
iab_demographic_household_data_urbanization
No Description
View
iab_demographic_household_data_home_location
No Description
View
iab_demographic_household_data_property_type
No Description
View
iab_demographic_household_data_ownership_owner
No Description
View
iab_demographic_household_data_life_stage_other
No Description
View
iab_demographic_household_data_number_of_adults
No Description
View
iab_demographic_household_data_ownership_renter
No Description
View
iab_demographic_household_data_ownership_renters
No Description
View
iab_demographic_household_data_number_of_children
No Description
View
iab_demographic_household_data_urbanization_rural
No Description
View
iab_demographic_household_data_length_of_residence
No Description
View
iab_demographic_household_data_household_income_usd
No Description
View
iab_demographic_household_data_median_home_value_usd
No Description
View
iab_demographic_household_data_number_of_individuals
No Description
View
iab_demographic_household_data_ownership_home_owners
No Description
View
iab_demographic_household_data_number_of_adults_1_adult
No Description
View
iab_demographic_household_data_number_of_adults_2_adults
No Description
View
iab_demographic_household_data_number_of_children_0_child
No Description
View
iab_demographic_household_data_number_of_children_1_child
No Description
View
iab_demographic_household_data_number_of_children_2_child
No Description
View
iab_demographic_household_data_monthly_housing_payment_usd
No Description
View
iab_demographic_household_data_property_type_single_family
No Description
View
iab_demographic_household_data_home_location_city_extension
No Description
View
iab_demographic_household_data_monthly_housing_payment_usd_0
No Description
View
iab_demographic_household_data_property_type_multiple_family
No Description
View
iab_demographic_household_data_number_of_individuals_1_person
No Description
View
iab_demographic_household_data_number_of_individuals_2_people
No Description
View
iab_demographic_household_data_number_of_individuals_3_people
No Description
View
iab_demographic_household_data_number_of_individuals_4_people
No Description
View
iab_demographic_household_data_number_of_individuals_5_people
No Description
View
iab_demographic_household_data_ownership_first_time_homeowner
No Description
View
iab_demographic_household_data_home_location_country_extension
No Description
View
iab_demographic_household_data_length_of_residence_1_to_3_years
No Description
View
iab_demographic_household_data_length_of_residence_4_to_6_years
No Description
View
iab_demographic_household_data_median_home_value_usd_0_to_99999
No Description
View
iab_demographic_household_data_number_of_adults_3_and_up_adults
No Description
View
iab_demographic_household_data_urbanization_2000_to_4900_people
No Description
View
iab_demographic_household_data_urbanization_5000_to_9900_people
No Description
View
iab_demographic_household_data_number_of_children_3_and_up_child
No Description
View
iab_demographic_household_data_household_income_usd_250000_and_up
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years
No Description
View
iab_demographic_household_data_urbanization_10000_to_19900_people
No Description
View
iab_demographic_household_data_urbanization_20000_to_49900_people
No Description
View
iab_demographic_household_data_urbanization_50000_to_99900_people
No Description
View
iab_demographic_household_data_household_income_usd_10000_to_14999
No Description
View
iab_demographic_household_data_household_income_usd_15000_to_19999
No Description
View
iab_demographic_household_data_home_location_metro_or_dma_extension
No Description
View
iab_demographic_household_data_household_income_usd_less_than_10000
No Description
View
iab_demographic_household_data_length_of_residence_less_than_1_year
No Description
View
iab_demographic_household_data_median_home_value_usd_1000000_and_up
No Description
View
iab_demographic_household_data_monthly_housing_payment_usd_1_to_499
No Description
View
iab_demographic_household_data_urbanization_100000_to_199900_people
No Description
View
iab_demographic_household_data_household_income_usd_150000_to_174999
No Description
View
iab_demographic_household_data_household_income_usd_175000_to_199999
No Description
View
iab_demographic_household_data_household_income_usd_200000_to_249999
No Description
View
iab_demographic_household_data_household_income_usd_20000__to__39999
No Description
View
iab_demographic_household_data_household_income_usd_40000__to__49999
No Description
View
iab_demographic_household_data_household_income_usd_50000__to__74999
No Description
View
iab_demographic_household_data_household_income_usd_75000__to__99999
No Description
View
iab_demographic_household_data_life_stage_multi_generation_household
No Description
View
iab_demographic_household_data_number_of_individuals_6_and_up_people
No Description
View
iab_demographic_household_data_urbanization_200000_to_2000000_people
No Description
View
iab_demographic_household_data_life_stage_single_generation_household
No Description
View
iab_demographic_household_data_median_home_value_usd_100000_to_199999
No Description
View
iab_demographic_household_data_median_home_value_usd_200000_to_299999
No Description
View
iab_demographic_household_data_median_home_value_usd_300000_to_399999
No Description
View
iab_demographic_household_data_median_home_value_usd_400000_to_499999
No Description
View
iab_demographic_household_data_median_home_value_usd_500000_to_599999
No Description
View
iab_demographic_household_data_median_home_value_usd_600000_to_699999
No Description
View
iab_demographic_household_data_median_home_value_usd_700000_to_799999
No Description
View
iab_demographic_household_data_median_home_value_usd_800000_to_899999
No Description
View
iab_demographic_household_data_median_home_value_usd_900000_to_999999
No Description
View
iab_demographic_household_data_monthly_housing_payment_usd_500_to_999
No Description
View
iab_demographic_household_data_home_location_region_or_state_extension
No Description
View
iab_demographic_household_data_household_income_usd_100000__to__149999
No Description
View
iab_demographic_household_data_length_of_residence_1_to_3_years_1_year
No Description
View
iab_demographic_household_data_urbanization_over_2000000_and_up_people
No Description
View
iab_demographic_household_data_length_of_residence_1_to_3_years_2_years
No Description
View
iab_demographic_household_data_length_of_residence_1_to_3_years_3_years
No Description
View
iab_demographic_household_data_length_of_residence_4_to_6_years_4_years
No Description
View
iab_demographic_household_data_length_of_residence_4_to_6_years_5_years
No Description
View
iab_demographic_household_data_length_of_residence_4_to_6_years_6_years
No Description
View
iab_demographic_household_data_monthly_housing_payment_usd_1000_to_1499
No Description
View
iab_demographic_household_data_monthly_housing_payment_usd_1500_to_1999
No Description
View
iab_demographic_household_data_monthly_housing_payment_usd_2000_to_3000
No Description
View
iab_demographic_household_data_home_location_zip_or_postal_code_extension
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_7_years
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_8_years
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_9_years
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_10_years
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_11_years
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_12_years
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_13_years
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_14_years
No Description
View
iab_demographic_household_data_length_of_residence_7_and_up_years_15_years
No Description
View
iab_demographic_household_data_life_stage_single_generation_household_adults_no_children
No Description
View
iab_demographic_household_data_life_stage_multi_generation_household_parents_with_children
No Description
View
iab_demographic_household_data_life_stage_multi_generation_household_grandparents_with_children
No Description
View
iab_demographic_household_data_life_stage_multi_generation_household_grandparents_parents_and_children
No Description
View
iab_demographic_household_data_life_stage_multi_generation_household_empty_nest_adults_children_left_home
No Description
View
Related Attributes
IAB Audience Taxonomy > Education and Occupation
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Education and Occupation section of the IAB taxonomy.
View
IAB Audience Taxonomy > Age Range
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Age Range section of the IAB taxonomy.
View
HL7 Race and Ethnicity
The ethnicity and race, unique identifier, and hierarchical_code tied to an individual
View
IAB Audience Taxonomy > Automotive Ownership
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Automotive Ownership section of the IAB taxonomy.
View
IAB Audience Taxonomy > Marital Status
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Marital Status section of the IAB taxonomy.
View
Related Datasets
Loading content...
Content is being retrieved
View
Please wait
Data is loading
View
One moment
Retrieving information
View
Almost ready
Loading your content
View
Just a moment
Preparing your data
View

Please log in to view