About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Automotive Ownership section of the IAB taxonomy.
Unique Name
iab_automotive_ownership
Type
object
Properties
iab_purchase_intent_automotive_ownership_new_vehicles
Purchase intent for new automotive ownership
iab_purchase_intent_automotive_ownership_new_vehicles_van
Whether user has interest in buying a new van.
iab_purchase_intent_automotive_ownership_new_vehicles_coupe
Purchase intent for new coupe vehicles
iab_purchase_intent_automotive_ownership_new_vehicles_sedan
Interest in purchasing new sedan vehicles
iab_purchase_intent_automotive_ownership_new_vehicles_microcar
Purchase intent for new microcar vehicles
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles
Purchase intent for vehicles pre-owned or owned
iab_purchase_intent_automotive_ownership_new_vehicles_crossover
Interest in buying new crossover vehicles
iab_purchase_intent_automotive_ownership_new_vehicles_hatchback
Purchase intent for new hatchback vehicles
iab_purchase_intent_automotive_ownership_new_vehicles_motorbikes
Interest in buying new vehicles or motorbikes
iab_purchase_intent_automotive_ownership_new_vehicles_convertible
Purchase intent for new convertible vehicles
iab_purchase_intent_automotive_ownership_new_vehicles_luxury_cars
Purchase intent for luxury cars
iab_purchase_intent_automotive_ownership_new_vehicles_classic_cars
Consumer's intent to purchase a new classic car
iab_purchase_intent_automotive_ownership_new_vehicles_concept_cars
Interest in new vehicles and concept cars
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_suv
Pre-owned SUV ownership intent
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_van
Intent to purchase a pre-owned van
iab_purchase_intent_automotive_ownership_new_vehicles_pickup_trucks
Purchase intent for new pickup trucks
iab_purchase_intent_automotive_ownership_new_vehicles_station_wagon
Purchase intent for new station wagon vehicles
iab_purchase_intent_automotive_ownership_new_vehicles_green_vehicles
Purchase intent for green vehicles
iab_purchase_intent_automotive_ownership_new_vehicles_other_vehicles
Indicates intent to purchase other vehicles.
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_coupe
Interest in pre-owned coupe vehicles
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_sedan
Purchase intent of pre-owned sedan vehicles
iab_purchase_intent_automotive_ownership_new_vehicles_driverless_cars
Intent to purchase driverless cars
iab_purchase_intent_automotive_ownership_new_vehicles_performance_cars
Interest in purchasing performance cars
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_minivan
Purchase intent of pre-owned minivan vehicles.
iab_purchase_intent_automotive_ownership_new_vehicles_commercial_trucks
Purchase intent for new commercial trucks
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_microcar
Purchase intent of pre-owned micro cars
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_crossover
Pre-to-owned vehicles crossover intent
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_hatchback
Interest in purchasing a pre-owned hatchback vehicle
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_motorbikes
Intent to purchase pre-owned motorbikes
iab_purchase_intent_automotive_ownership_new_vehicles_off_to_road_vehicles
Interest in purchasing new off-to-road vehicles
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_budget_cars
Budget of pre-owned vehicles owned
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_convertible
Conversion from pre-owned to owned vehicles
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_luxury_cars
Purchase intent of luxury cars before ownership
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_classic_cars
Intent to purchase classic cars
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_concept_cars
Interest in buying concept cars
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_pickup_trucks
Indicates if the user is interested in owning a pickup truck.
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_station_wagon
Automotive ownership pre-to-owned vehicles station wagon
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_green_vehicles
Purchase intent for green vehicles transitioning from pre-owned to owned
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_other_vehicles
Purchase intent for other vehicles before owning a vehicle
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_driverless_cars
Purchase intent of pre-owned vehicles to driverless cars
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_performance_cars
Interest in owning performance cars
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_commercial_trucks
Interest in purchasing commercial trucks
iab_purchase_intent_automotive_ownership_pre_to_owned_vehicles_off_to_road_vehicles
Intent to purchase vehicles that have been off the road