About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Education and Occupation section of the IAB taxonomy.
Unique Name
iab_education_and_occupation
Type
object
Properties
iab_demographic_education_and_occupation_education_highest_level
Highest level of education achieved
iab_demographic_education_and_occupation_education_highest_level_college_education
Highest level of college education
iab_demographic_education_and_occupation_education_highest_level_primary_education
Highest level of primary education
iab_demographic_education_and_occupation_employment_role_homemaker_or_domestic_work
No Description
iab_demographic_education_and_occupation_employment_status_unemployed_or_job_seeker
No Description
iab_demographic_education_and_occupation_education_highest_level_secondary_education
Highest level of secondary education
iab_demographic_education_and_occupation_education_highest_level_college_education_professional_school
Highest level of college education
iab_demographic_education_and_occupation_education_highest_level_college_education_postgraduate_education
Highest level of postgraduate education
iab_demographic_education_and_occupation_education_highest_level_college_education_undergraduate_education
Highest level of college education