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IAB Audience Taxonomy > Automotive Ownership > Purchase Intent: Automotive Ownership
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Description
Purchase intent for new automotive ownership
Unique Name
iab_purchase_intent_automotive_ownership_new_vehicles
Type
boolean
Sibling Properties
Purchase Intent - Automotive Ownership All
Intent to purchase automotive products
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Purchase Intent: New SUVs
Interest in purchasing new SUVs
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Purchase Intent - New Vehicles Van
Whether user has interest in buying a new van.
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Purchase Intent - Coupe
Purchase intent for new coupe vehicles
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Purchase Intent: Sedan
Interest in purchasing new sedan vehicles
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