About
Description
A unified field encapsulating diverse audience segmentation insights about an individual or a household from multiple data suppliers. Note: Narrative does not normalize the data within this attribute, meaning suppliers may define similar but non-overlapping audience categories, codes, and names.
Unique Name
audience_trait
Type
object
Properties
classification
IAB Audience Taxonomy Tier I Classification. Demographic, Interest or Purchase Intent. Purchase Intent includes past purchase behavior. This field is required.