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Block Identifier
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Description
Block Identifier
Unique Name
block_id
Type
object
Properties
type
No Description
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value
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context
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Related Attributes
Sub-Source Identifier
A unique identifier used by suppliers to identify where the source data was collected. This identifier should be consistent withing a given supplier (data collected from the same sub_source should be the same) but there is no standardization or normalization across multiple suppliers of data.
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Narrative Identifier
An encrypted pseudonymous identifier typically used for securely cross-walking identity between partners. The context specifies the type of Narrative identifier such as SHA256 hashed email or an IP address.
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Unique Identifier
A catch-all field for any miscellaneous identifier.
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Audience Trait
A unified field encapsulating diverse audience segmentation insights about an individual or a household from multiple data suppliers. Note: Narrative does not normalize the data within this attribute, meaning suppliers may define similar but non-overlapping audience categories, codes, and names.
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SHA-256 Hashed Email
SHA-256 of a normalized email, `SHA2(NORMALIZE_EMAIL(email), 256)`: lowercase hex, 64 characters. Hashes of un-normalized emails won't join. The SHA-256 of an empty string, `e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855`, isn't a hash of any email and reads as NULL.
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