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Audience Trait > IAB Audience Classification
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Description
IAB Audience Taxonomy Tier I Classification. Demographic, Interest or Purchase Intent. Purchase Intent includes past purchase behavior. This field is required.
Unique Name
classification
Type
string
Valid Values
demographic
interest
purchase_intent
Sibling Properties
Audience Name
A concise name describing the audience trait.
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Audience Category
The category under which the audience trait falls.
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Detailed Description
A detailed description explaining the audience trait.
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Audience Code
An identifier for the audience trait. Uniqueness not enforced.
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