Narrative

About

Description

Building type classification according to the North American Industrial Classification System (NAICS). Categories include residential, commercial, industrial, and mixed-use buildings.

Unique Name

naics_building_type

Type

string

Valid Values


residential
commercial
industrial
mixed-use
other

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Fraudulent Impressions

Count of fraudulent impressions as detected by anti-fraud vendors.

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Birthdate

The date that an entity was born

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Identifier Quality Score

A numeric score representing the quality or confidence of a digital identifier (hashed email, MAID, CTV ID, UID2, Trade Desk ID, etc.) as supplied directly by the data owner. The scale and direction (higher = better vs lower = better) vary by supplier — interpret values within a single supplier's data, not across suppliers. This score is not a probability but a convenience attribute for surfacing supplier-supplied quality and confidence ratings alongside the identifier itself.

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Email Quality Score

A standardized numeric score representing the quality of an email. This score, ranging from 0 to 1, is designed to harmonize different email quality models provided by data owners into a single scale. A score of 1 denotes the highest quality or confidence level. This score is not a probability but a convenience attribute for comparing subjective quality ratings across various datasets. Users should interpret the score cautiously, as it represents self-described quality assessments from data providers.

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Mobile Carrier

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Related Datasets