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Email Quality Score
About
Description
A standardized numeric score representing the quality of an email. This score, ranging from 0 to 1, is designed to harmonize different email quality models provided by data owners into a single scale. A score of 1 denotes the highest quality or confidence level. This score is not a probability but a convenience attribute for comparing subjective quality ratings across various datasets. Users should interpret the score cautiously, as it represents self-described quality assessments from data providers.
Unique Name
email_quality_score
Type
double
Validations
[ "$this >= 0", "$this <= 1" ]
Related Attributes
Household Identifier
A field for any identifier related to households ie HHID. This attribute is used for uniquely identifying households in datasets, aiding in household-level analysis and record-keeping.
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Phone Quality Score
A standardized numeric score representing the quality of a phone number. This score, ranging from 0 to 1, is designed to harmonize different phone number quality models provided by data owners into a single scale. A score of 1 denotes the highest quality or confidence level. This score is not a probability but a convenience attribute for comparing subjective quality ratings across various datasets. Users should interpret the score cautiously, as it represents self-described quality assessments from data providers.
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SHA-256 Hashed Email
SHA-256 of a normalized email, `SHA2(NORMALIZE_EMAIL(email), 256)`: lowercase hex, 64 characters. Hashes of un-normalized emails won't join. The SHA-256 of an empty string, `e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855`, isn't a hash of any email and reads as NULL.
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Person Identifier
An identifier a source assigns to a person, such as a member, customer or user id, as the source gives it. Ids join only within the same id space. Never empty or only spaces.
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MD5 Hashed Email
MD5 of a normalized email, `MD5(NORMALIZE_EMAIL(email))`: lowercase hex, 32 characters. Hashes of un-normalized emails won't join. The MD5 of an empty string, `d41d8cd98f00b204e9800998ecf8427e`, isn't a hash of any email and reads as NULL.
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