ICAR Animal Identification Number

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Description

A standardized system developed by the International Committee for Animal Recording (ICAR) to uniquely identify livestock animals, supporting animal recording and management, enabling traceability throughout the animal's life.

Unique Name

icar_animal_identification_number

Type

string

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Count of fraudulent impressions as detected by anti-fraud vendors.

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Birthdate

The date that an entity was born

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Identifier Quality Score

A numeric score representing the quality or confidence of a digital identifier (hashed email, MAID, CTV ID, UID2, Trade Desk ID, etc.) as supplied directly by the data owner. The scale and direction (higher = better vs lower = better) vary by supplier — interpret values within a single supplier's data, not across suppliers. This score is not a probability but a convenience attribute for surfacing supplier-supplied quality and confidence ratings alongside the identifier itself.

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Email Quality Score

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Mobile Carrier

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