Attribute Details
Yahoo Conversion Event
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Description
Details describing a single conversion event sent to the Conversion API.
Unique Name
conversion_event
Type
object
Properties
price
Required
No Description
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source
Required
Identifier of the system, platform, or partner that produced the event.
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category
Optional
Primary category assigned to the event, if applicable.
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event_id
Optional
Identifier of the conversion event.
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event_name
Required
Canonical name of the conversion event (e.g., "purchase", "signup").
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source_uri
Optional
The URI (web page, deep link, etc.) where the conversion occurred.
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sub_category
Optional
Secondary or more granular category for the event.
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custom_fields
Optional
Custom fields to create rules off in in Yahoo Conversion Event UI.
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postal_address
Optional
No Description
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yahoo_pixel_id
Optional
Identifier provided by Yahoo! used in campaign rule creation.
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event_timestamp
Required
No Description
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Related Attributes
Event Timestamp
The timestamp of a recorded event
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Order ID
order id associated with a purchase
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Price
The price of an order, product, or a price component. Currency field accepts ISO 4217 currency codes
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Merchant
Details describing a merchant entity referenced in a transaction or record.
View
Country Code (ISO 3166-1 alpha-2)
The ISO 3166-1 alpha-2 country code
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