Attribute Details
Yahoo Conversion Event > event_name
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Description
Canonical name of the conversion event (e.g., "purchase", "signup").
Unique Name
event_name
Type
string
Requirement
Required
Sibling Properties
price
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source
Identifier of the system, platform, or partner that produced the event.
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category
Primary category assigned to the event, if applicable.
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event_id
Identifier of the conversion event.
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source_uri
The URI (web page, deep link, etc.) where the conversion occurred.
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