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Parent Merchant
About
Description
The corporate parent of a transacting merchant. Used to roll up transactions across all locations or franchisees of a single brand (e.g., all storefronts under one parent_merchant). Useful when an advertiser operates at the brand level rather than per-store.
Unique Name
parent_merchant
Type
object
Properties
id
Identifier for the parent merchant entity (e.g., parent merchant token or brand ID).
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name
The parent merchant's brand or trade name. May be null when not provided by the source.
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mcc
ISO 18245 Merchant Category Code assigned to the parent merchant entity (4-digit code).
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Related Attributes
Event Timestamp
The timestamp of a recorded event
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Price
The price of an order, product, or a price component. Currency field accepts ISO 4217 currency codes
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Merchant Category Code (MCC)
ISO 18245 Merchant Category Code — a 4-digit code assigned by card networks (Visa, Mastercard, Amex) to every merchant, classifying its primary line of business (e.g. 5411 grocery, 5812 restaurants, 5541 service stations, 5942 bookstores).
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Merchant
Details describing a merchant entity referenced in a transaction or record.
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Commerce Channel
Identifies type of channel for a commerce order.
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Related Datasets
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