About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Sporting Goods section of the IAB taxonomy.
Unique Name
iab_sporting_goods
Type
object
Properties
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_climbing_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_equestrian_equipment
No Description
iab_purchase_intent_sporting_goods_athletics_equipment_baseball_and_softball_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_outdoor_games_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_winter_sports_equipment
No Description
iab_purchase_intent_sporting_goods_athletics_equipment_boxing_and_martial_arts_equipment
No Description
iab_purchase_intent_sporting_goods_athletics_equipment_general_purpose_athletic_equipment
No Description
iab_purchase_intent_sporting_goods_athletics_equipment_figure_skating_and_hockey_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_skateboards_and_accessories
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_camping_and_hiking_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_bicycles_and_cycling_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_hunting_and_shooting_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_boating_and_water_sports_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_inline_and_roller_skating_equipment
No Description
iab_purchase_intent_sporting_goods_outdoor_recreation_equipment_hang_gliding_and_skydiving_equipment
No Description