About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Finance and Insurance section of the IAB taxonomy.
Unique Name
iab_finance_and_insurance
Type
object
Properties
iab_purchase_intent_finance_and_insurance_credit_and_debt_repair_or_credit_reporting
No Description