About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Education and Careers section of the IAB taxonomy.
Unique Name
iab_education_and_careers
Type
object
Properties
iab_purchase_intent_education_and_careers_study_skills
Interest in studying and learning new skills
iab_purchase_intent_education_and_careers_adult_education
Interest in adult education related products
iab_purchase_intent_education_and_careers_language_learning
Purchase intent of language learning in education and careers
iab_purchase_intent_education_and_careers_teaching_resources
Purchase intent for teaching resources in education and careers
iab_purchase_intent_education_and_careers_employment_agencies
Purchase intent for educational and career-related services from employment agencies
iab_purchase_intent_education_and_careers_colleges_and_universities
Purchase intent related to colleges and universities
iab_purchase_intent_education_and_careers_career_improvement_and_advice
Career improvement and advice