About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Consumer Packaged Goods section of the IAB taxonomy.
Unique Name
iab_consumer_packaged_goods
Type
object
Properties
iab_purchase_intent_consumer_packaged_goods_edible_frozen
Purchase intent for edible frozen goods
iab_purchase_intent_consumer_packaged_goods_non_to_edible
Purchase intent of non-edible consumer packaged goods
iab_purchase_intent_consumer_packaged_goods_edible_general_food
Consumer's purchase intent for edible general food
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated
Consumer packaged goods related to edible refrigerated items
iab_purchase_intent_consumer_packaged_goods_non_to_edible_media
Purchase intent for non-edible consumer packaged goods
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty
Consumer packaged goods not related to food or beauty products
iab_purchase_intent_consumer_packaged_goods_edible_beverages_water
Consumer purchase intent for edible beverages and water
iab_purchase_intent_consumer_packaged_goods_edible_beverages_juices
Interest in edible beverages and juices
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care
Interest in non-edible home care purchases
iab_purchase_intent_consumer_packaged_goods_non_to_edible_media_dvds
Purchase intent for non-edible media, such as DVDs
iab_purchase_intent_consumer_packaged_goods_edible_general_food_candy
Consumer's intent to purchase candy
iab_purchase_intent_consumer_packaged_goods_edible_general_food_fruit
Consumer purchase intent for edible general food fruit
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals
Consumer packaged goods related to edible general food meals
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy
Consumer purchase intent for edible refrigerated dairy products
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meals
Interest in buying frozen meals
iab_purchase_intent_consumer_packaged_goods_edible_frozen_other_frozen
Interest in edible and other frozen consumer packaged goods
iab_purchase_intent_consumer_packaged_goods_edible_general_food_bakery
Consumer's purchase intent for general food bakery products
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking
Interest in purchasing edible general food baking products
iab_purchase_intent_consumer_packaged_goods_edible_general_food_ethnic
Purchase intent for general ethnic food
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks
Consumer purchase intent for general edible food snacks
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_snacks
Consumers' purchase intent in edible frozen snacks
iab_purchase_intent_consumer_packaged_goods_edible_beverages_drink_mixes
Consumer's intent to purchase edible beverages and drink mixes
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_shaving
Consumer packaged goods, non-edible beauty/shaving intent to purchase
iab_purchase_intent_consumer_packaged_goods_non_to_edible_toys_and_games
Interest in toys and games
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_desserts
Interest in purchasing frozen desserts
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baby_food
Consumer's intent to purchase edible general food baby food.
iab_purchase_intent_consumer_packaged_goods_edible_general_food_breakfast
Consumer packaged goods related to edible general food breakfast
iab_purchase_intent_consumer_packaged_goods_edible_general_food_candy_gum
Purchase intent for candy and gum
iab_purchase_intent_consumer_packaged_goods_non_to_edible_religious_items
Purchase intent for religious items not meant to be eaten
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_beverages
Purchase intent for frozen beverages
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_meat
Purchase intent for consumer packaged goods edible general food meals meat
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_rice
Interest in edible, general food and meal products related to rice
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_soup
Purchase intent for edible general food meals and soup
iab_purchase_intent_consumer_packaged_goods_edible_general_food_vegetables
Interest in Edible General Food Vegetables
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_milk
Purchase intent for edible, refrigerated dairy milk
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_cosmetics
Purchase intent for consumer packaged goods within the beauty and cosmetics category
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_fragrance
Consumer purchase intent for non-edible beauty and fragrance products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care
Consumer purchase intent for non-edible beauty and hair care products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_skin_care
Purchase intent for non-edible beauty and skin care goods
iab_purchase_intent_consumer_packaged_goods_non_to_edible_luggage_and_bags
The user's purchase intent for non-edible luggage and bags.
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_pasta
Consumer purchase intent for general food meals and pasta
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_laundry
Consumer's intent to purchase non-edible home care/laundry products
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_baked_goods
Interest in buying frozen baked goods
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meals_pasta
Purchase intent for frozen meals and pasta
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meals_pizza
Purchase intent for frozen meals pizza
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_sugar
Purchase intent for baking and sugar related food items
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_yogurt
Purchase intent for edible refrigerated dairy yogurt
iab_purchase_intent_consumer_packaged_goods_edible_beverages_coffee__and__tea
Consumer interest in coffee and tea.
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_dinners
Indicates consumer purchase intent for edible general food meals & dinners
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_seafood
Consumer purchase intent for edible general food & meals - seafood
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise
Category for non-edible general merchandise purchases
iab_purchase_intent_consumer_packaged_goods_non_to_edible_toys_and_games_toys
Interest in non-edible toys and games
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_cosmetics_eye
Consumer packaged goods, non-edible beauty cosmetics and eye products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_cosmetics_lip
The consumer's intent to purchase non-edible beauty and cosmetics products, specifically lip products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances
Consumer's interest in purchasing non-edible household appliances
iab_purchase_intent_consumer_packaged_goods_non_to_edible_toys_and_games_games
Interest in non-edible toys and games
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_frosting
Purchase intent for edible general food baking frosting
iab_purchase_intent_consumer_packaged_goods_edible_general_food_breakfast_syrup
Consumer packaged goods related to edible general food breakfast syrup
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_shaving_blades
Consumer purchase intent for non-edible beauty shaving blades
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_shaving_razors
Interest in purchasing shaving razors
iab_purchase_intent_consumer_packaged_goods_edible_beverages_non_to_fruit_drinks
Purchase intent for non-to-fruit drinks
iab_purchase_intent_consumer_packaged_goods_edible_beverages_water_bottled_water
Interest in purchasing edible beverages, such as bottled water
iab_purchase_intent_consumer_packaged_goods_edible_frozen_other_frozen_baby_food
Interest in purchasing baby food
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_fresh_eggs
Interest in buying fresh eggs
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_sour_cream
Purchase intent for edible refrigerated dairy sour cream products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_toys_and_games_puzzles
Purchase intent for non-edible toys and games, puzzles
iab_purchase_intent_consumer_packaged_goods_edible_beverages_juices_canned_juices
Purchase intent of canned juices
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_baked_goods_pies
Interest in purchasing frozen baked goods pies
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_beverages_juices
Interest in purchasing juices
iab_purchase_intent_consumer_packaged_goods_edible_frozen_other_frozen_other_food
Consumer packaged goods edible frozen other food
iab_purchase_intent_consumer_packaged_goods_edible_general_food_ethnic_asian_food
Purchase intent of consumer packaged goods related to Asian food
iab_purchase_intent_consumer_packaged_goods_edible_general_food_fruit_dried_fruit
Interest in purchasing edible dried fruit
iab_purchase_intent_consumer_packaged_goods_non_to_edible_back_to_school_supplies
Interest in purchasing back-to-school supplies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_cosmetics_facial
Consumer intent to purchase beauty cosmetics and facial products
iab_purchase_intent_consumer_packaged_goods_edible_beverages_juices_aseptic_juices
Purchase intent for aseptic juices.
iab_purchase_intent_consumer_packaged_goods_edible_beverages_juices_bottled_juices
Purchase intent for bottled juices
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_baking_nuts
Interest in purchasing baking nuts
iab_purchase_intent_consumer_packaged_goods_edible_general_food_ethnic_matzoh_food
Purchase intent for ethnic matzoh food
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_other_refrigerated
Interest in purchasing edible refrigerated other goods
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_dough
Interest in edible refrigerated dough products
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meals
Consumer purchase intent for edible refrigerated meals
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_cosmetics_storage
Purchase intent for non-edible beauty and cosmetics storage products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_grooming_supplies
Consumer's purchase intent for beauty and grooming supplies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care_shampoo
Consumer interest in non-edible beauty hair care shampoo
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products
Consumer interest in non-edible home and garden products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_air_fresheners
Purchase intent for non-edible home care air fresheners
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_laundry_bleach
Consumer purchase intent for home care and laundry products, including bleach
iab_purchase_intent_consumer_packaged_goods_edible_beverages_carbonated_soft_drinks
Consumer purchase intent for carbonated soft drinks
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_desserts_novelties
Purchase intent of consumers for frozen desserts and novelties
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baby_food_baby_food
Consumer purchase intent for baby food products
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_baking_mixes
Purchase intent for baking mixes
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_baking_needs
Consumer's intent to purchase baking needs
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_marshmallows
Consumer intent to purchase baking marshmallows.
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_grated_cheese
Consumer packaged goods: edible general food, meals, grated cheese
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_other_snacks
Purchase intent for edible general food snacks, other snacks
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_salty_snacks
Purchase intent for salty snacks
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products
Interest in purchasing baby and toddler products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_personal_cleansing
Consumer packaged goods non-edible beauty and personal cleansing purchase intent
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_fans
Purchase intent for non-edible household appliances and fans
iab_purchase_intent_consumer_packaged_goods_edible_beverages_coffee__and__tea_coffee
Interest in coffee-related consumer packaged goods
iab_purchase_intent_consumer_packaged_goods_edible_beverages_drink_mixes_drink_mixes
Consumer's interest in purchasing drink mixes.
iab_purchase_intent_consumer_packaged_goods_edible_beverages_sports_or_energy_drinks
Consumer purchase intent for edible beverages, sports, or energy drinks
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_baked_goods_cookies
Consumer purchase intent for frozen baked goods cookies
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_snacks_other_snacks
Consumer's intent to purchase edible frozen snacks
iab_purchase_intent_consumer_packaged_goods_edible_general_food_bakery_bakery_snacks
Consumer interest in bakery snacks
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_flour_or_meal
Interest in buying baking flour or meal
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_glazed_fruits
Purchase intent of glazed fruits for baking
iab_purchase_intent_consumer_packaged_goods_edible_general_food_breakfast_hot_cereal
Purchase intent for hot cereal breakfast food
iab_purchase_intent_consumer_packaged_goods_edible_general_food_ethnic_mexican_foods
Interest in purchasing Mexican foods
iab_purchase_intent_consumer_packaged_goods_edible_general_food_ethnic_mexican_sauce
Consumer purchase intent for Mexican sauces
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_pizza_products
Consumer interest in pizza products
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_stuffing_mixes
Consumer interest in buying stuffing mixes
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_cottage_cheese
Purchase intent for edible, refrigerated dairy cottage cheese
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_natural_cheese
Purchase intent for edible refrigerated dairy natural cheese
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_skin_care_skin_care
Consumer's purchase intent for non-edible beauty and skin care products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_ovens
Purchase intent for non-edible household appliances ovens
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meals_breakfast_food
Consumer packaged goods related to frozen breakfast meals
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_egg_substitute
Purchase intent for egg substitute baking food
iab_purchase_intent_consumer_packaged_goods_edible_general_food_breakfast_cold_cereal
Interest in cold cereal for breakfast
iab_purchase_intent_consumer_packaged_goods_edible_general_food_candy_chocolate_candy
Consumer's purchase intent for candy and chocolate
iab_purchase_intent_consumer_packaged_goods_edible_general_food_vegetables_vegetables
Consumer purchase intent for edible vegetables
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_desserts
Interest in purchasing edible, refrigerated desserts
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_hosiery
Purchase intent of non-edible general merchandise and hosiery
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_mixers
Purchase intent for non-edible household appliances and mixers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_ranges
Purchase intent of non-edible household appliances and ranges
iab_purchase_intent_consumer_packaged_goods_non_to_edible_media_books_and_audio_books
Consumer packaged goods non-edible media books and audio books purchase intent
iab_purchase_intent_consumer_packaged_goods_non_to_edible_media_cds_and_vinyl_records
Purchase intent for non-edible media CDs and vinyl records
iab_purchase_intent_consumer_packaged_goods_edible_general_food_bakery_english_muffins
Interest in buying bakery English muffins
iab_purchase_intent_consumer_packaged_goods_edible_general_food_cookies__and__crackers
Consumer interest in edible general food cookies and crackers
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_instant_potatoes
Interest in instant potatoes
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_processed_cheese
Consumer packaged goods related to edible refrigerated dairy processed cheese
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_whipped_toppings
Consumer interest in edible refrigerated dairy whipped toppings
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_beverages
Interest in purchasing refrigerated beverages
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meats_ham
Consumer purchase intent for edible refrigerated meats (e.g. ham)
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_shaving_shaving_cream
Purchase intent for non-edible beauty shaving cream
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_barbeque
Consumer purchase intent for barbeque merchandise
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_pet_care
Purchase intent for non-edible general merchandise and pet care
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning
Consumer packaged goods not related to edible or home care/household cleaning
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_heaters
Interest in purchasing non-edible household appliances such as heaters
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_juicers
Consumer intent to purchase non-edible household appliances, such as juicers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_vacuums
Purchase intent for non-edible household appliances and vacuums
iab_purchase_intent_consumer_packaged_goods_edible_beverages_drink_mixes_cocktail_mixes
Consumer packaged goods related to edible beverages and drink mixes, including cocktail mixes.
iab_purchase_intent_consumer_packaged_goods_edible_general_food_bakery_bagels_or_bialys
Interest in bakery bagels or bialys
iab_purchase_intent_consumer_packaged_goods_edible_general_food_bakery_pies__and__cakes
Intent to purchase bakery pies & cakes
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_dessert_toppings
Interest in consumer packaged goods edible general food baking and dessert toppings
iab_purchase_intent_consumer_packaged_goods_edible_general_food_breakfast_pancake_mixes
Purchase intent for breakfast pancake mixes
iab_purchase_intent_consumer_packaged_goods_edible_general_food_candy_breath_fresheners
Consumer intent to purchase edible general food candy and breath fresheners
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces
Intent to purchase edible general food condiments and sauces
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_dip_or_dip_mixes
Consumer purchase intent for edible general food snacks dip or dip mixes
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_dry_fruit_snacks
Purchase intent of dry fruit snacks
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_other_refrigerated_lard
Consumer purchase intent for edible refrigerated lard
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_condiments
Consumer's intent to purchase refrigerated condiments
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meats_meat
Purchase intent for refrigerated meats
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_blenders
Purchase intent for non-edible household appliances blenders
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_freezers
IAB purchase intent for non-edible household appliances & freezers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_toasters
Consumer purchase intent for non-edible household appliances, such as toasters
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_fruits__and__vegetables
Purchase intent of frozen fruits and vegetables
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_sugar_substitutes
Consumer's intent to purchase edible general food baking sugar substitutes
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_dried_meat_snacks
Purchase intent for dried meat snacks
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_creams_or_creamers
Purchase intent for edible refrigerated dairy creams or creamers
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_baked_goods
Consumer packaged goods related to edible refrigerated baked goods
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_dough_pizza
Consumer's interest in purchasing edible refrigerated dough pizza
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meals_pasta
Interest in edible refrigerated meals and pasta
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care_hair_coloring
Interest in non-edible beauty and hair care products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_personal_cleansing_soap
Consumer purchase intent for non-edible beauty personal cleansing soap
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_automotive
Interest in non-edible general merchandise and automotive products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_laundry_laundry_care
Purchase intent for non-edible home care laundry care products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_media_magazines_and_newspapers
Purchase intent for non-edible media magazines and newspapers
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_beverages_coffee_creamer
Consumer purchase intent for coffee creamer
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meals_dinners_or_entrees
Interest in frozen meals, dinners, or entrees
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_plants
Consumer intent to purchase non-edible home and garden products/plants
iab_purchase_intent_consumer_packaged_goods_edible_general_food_bakery_pastry_or_doughnuts
Consumer interest in buying bakery, pastry, or doughnuts.
iab_purchase_intent_consumer_packaged_goods_edible_general_food_vegetables_tomato_products
Interest in tomato products
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_margarine_or_spreads
Interest in purchasing edible refrigerated dairy, margarine, or spreads
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meals_entrees
Consumer's purchase intent for refrigerated meals and entrees
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meals_lunches
Consumer packaged goods edible refrigerated meals and lunches
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meats_seafood
Purchase intent for edible refrigerated meats and seafood
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_skin_care_suntan_products
Interest in non-edible beauty and skin care products, such as suntan products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_pest_control
Purchase intent for non-edible general merchandise and pest control
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_breadmakers
Consumer purchase intent of breadmakers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_deep_fryers
Intent to purchase non-edible household appliances like deep fryers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_dishwashers
Interest in purchasing a dishwasher
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_humidifiers
Consumer intent to purchase non-edible household appliances such as humidifiers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_tea_kettles
Interest in buying tea kettles
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_baked_goods_bread_or_dough
Interest in frozen baked goods bread or dough
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meat_or_poultry_or_seafood
Interest in frozen meat, poultry, or seafood
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_baking_cups_or_paper
Intent to purchase baking cups or paper
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_shortening__and__oil
Purchase intent for edible general food baking shortening and oil
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_spices_or_seasonings
Interest in purchasing edible general food baking spices and seasonings
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_diapers
Purchase intent for non-edible baby and toddler products and diapers.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care_hair_accessories
Purchase intent of consumer packaged goods for non-edible beauty and hair care accessories
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care_hair_conditioner
Interest in non-edible beauty and hair care products, such as hair conditioner
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_hosiery_socks
Interest in non-edible general merchandise hosiery and socks
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_lighting
Indicates purchase intent of home and garden products (lighting)
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_laundry_fabric_softener
Indicates interest in home care and laundry fabric softener products
iab_purchase_intent_consumer_packaged_goods_edible_beverages_coffee__and__tea_coffee_creamer
Purchase intent for coffee creamer
iab_purchase_intent_consumer_packaged_goods_edible_beverages_coffee__and__tea_coffee_filters
Consumers' purchase intent for coffee filters
iab_purchase_intent_consumer_packaged_goods_edible_general_food_candy_non_to_chocolate_candy
Consumer packaged goods edible general food candy excluding chocolate candy
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_breadcrumbs_or_batters
Consumer packaged goods related to edible general food meals like breadcrumbs or batters
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_rice_or_popcorn_cakes
Intent to purchase cakes
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_condiments_dips
Interest in edible refrigerated condiments and dips
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meals_meat_pies
Purchase intent of consumer packaged goods edible refrigerated meals meat pies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_cosmetics_cosmetics_to_nail
Interest in cosmetics to nail products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_hosiery_tights
Purchase intent for non-edible general merchandise hosiery and tights
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_paper_products
Consumer's purchase intent for non-edible general merchandise and paper products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_air_purifiers
Purchase intent for non-edible household appliances, such as air purifiers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_coffee_makers
Consumer intent to purchase coffee makers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_dehumidifiers
Purchase intent for dehumidifiers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_refrigerators
Consumer interest in purchasing refrigerators
iab_purchase_intent_consumer_packaged_goods_edible_general_food_fruit_canned_or_bottled_fruit
Consumer packaged goods edible general food fruit canned or bottled fruit
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_popcorn_or_popcorn_oil
Purchase intent for popcorn or popcorn oil
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_butter_or_butter_blends
Interest in purchasing butter or butter blends
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_personal_cleansing_deodorant
Consumer packaged goods purchase intent for non-edible beauty, personal cleansing and deodorant
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_water_treatment
Consumer purchase intent for non-edible general merchandise and water treatment
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_fireplaces
Intent to purchase non-edible home & garden products, such as fireplaces
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_home_decor
Interest in purchasing home decor products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_housewares
Interest in purchasing home and garden products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_laundry_laundry_detergent
Purchase intent for laundry detergent
iab_purchase_intent_consumer_packaged_goods_edible_beverages_juices_juice_or_drink_concentrate
Interest in edible beverages, juices, juice or drink concentrate
iab_purchase_intent_consumer_packaged_goods_edible_beverages_non_to_fruit_drinks_powdered_milk
Purchase intent for powdered milk
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_desserts_desserts_or_toppings
Purchase intent for edible frozen desserts or toppings
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_desserts_ice_cream_or_sherbet
Consumer purchase intent for ice cream or sherbet
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_fruits__and__vegetables_fruit
Purchase intent for frozen fruits and vegetables
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meals_soups_or_sides_or_other
Purchase intent for frozen meals, soups, sides, or other.
iab_purchase_intent_consumer_packaged_goods_edible_general_food_bakery_fresh_bread__and__rolls
Consumer's purchase intent for bakery fresh bread and rolls
iab_purchase_intent_consumer_packaged_goods_edible_general_food_cookies__and__crackers_cookies
Interest in buying cookies
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_desserts_desserts
Interest in refrigerated desserts
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meals_side_dishes
Purchase intent for edible refrigerated meals and side dishes
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_coffee_grinders
Interest in coffee grinders
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_food_processors
Purchase intent for non-edible household appliances and food processors
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_microwave_ovens
Interest in purchasing microwave ovens
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_sandwich_makers
Interest in purchasing sandwich makers
iab_purchase_intent_consumer_packaged_goods_edible_beverages_drink_mixes_liquid_drink_enhancers
Purchase intent for liquid drink enhancers
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_baking_syrum_or_molasses
Purchase intent for edible general food baking syrum or molasses
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_ice_cream_cones_or_mixes
Purchase intent for edible general food baking, ice cream cones or mixes
iab_purchase_intent_consumer_packaged_goods_edible_general_food_breakfast_other_breakfast_foods
Interest in other breakfast foods
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_vinegar
Purchase intent for vinegar
iab_purchase_intent_consumer_packaged_goods_edible_general_food_cookies__and__crackers_crackers
Interest in edible crackers
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_dry_packaged_dinner_mixes
Consumer interest in dry packaged dinner mixes
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_dairy_cream_cheese_or_cr_spread
Interest in consumer packaged goods related to edible refrigerated dairy cream cheese or cream spreads
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_condiments_spreads
Consumer purchase intent for edible refrigerated condiments & spreads
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meats_frankfurters
Purchase intent for refrigerated meats such as frankfurters
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care_hair_growth_products
Purchase intent for non-edible beauty hair care products related to hair growth
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care_hair_spray_or_spritz
Purchase intent of non-edible beauty hair care products such as hair spray or spritz
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_barbeque_charcoal
Consumer packaged goods, non-edible, general merchandise, barbeque charcoal
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_pet_care_pet_food
Purchase intent for non-edible general merchandise and pet care/pet food
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_air_conditioners
Consumer's intent to purchase air conditioners
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_ice_cream_makers
Consumer's intent to purchase Ice Cream Makers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_toys_and_games_outdoor_play_equipment
Consumer packaged goods related to non-edible toys and outdoor play equipment
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meat_or_poultry_or_seafood_meat
Consumer purchase intent for frozen meat or poultry or seafood meat
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_spaghetti_or_italian_sauce
Purchase intent for spaghetti and Italian sauce
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_cosmetics_cosmetics_accessories
Consumer packaged goods related to cosmetics and accessories
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_espresso_machines
Consumer purchase intent for espresso machines
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_snacks_appetizers_or_snack_rolls
Purchase intent for edible frozen snacks, appetizers, or snack rolls
iab_purchase_intent_consumer_packaged_goods_edible_general_food_meals_baked_beans_or_canned_bread
Consumer packaged goods edible general food meals like baked beans or canned bread
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_snack_bars_or_granola_bars
Consumer purchase intent for snack bars or granola bars
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_desserts_cheesecakes
Interest in purchasing edible refrigerated cheesecakes
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meats_dinner_sausage
Consumer's interest in purchasing dinner sausage
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meats_luncheon_meats
Purchase intent of refrigerated meats and luncheon meats
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_baby_carriers
Interest in non-edible baby and toddler products such as baby carriers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_fragrance_fragrances__to__womens
Consumer packaged goods purchase intent for fragrances to womens
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_personal_cleansing_bath_products
Purchase intent for non-edible beauty and personal cleansing bath products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_skin_care_hand__and__body_lotion
Consumer purchase intent for non-edible beauty skin care hand & body lotion
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_pet_care_pet_treats
Consumer intent to purchase pet treats
iab_purchase_intent_consumer_packaged_goods_non_to_edible_household_appliances_washers_and_dryers
Interest in purchasing washers and dryers
iab_purchase_intent_consumer_packaged_goods_edible_beverages_sports_or_energy_drinks_energy_drinks
Interest in energy drinks
iab_purchase_intent_consumer_packaged_goods_edible_beverages_sports_or_energy_drinks_sports_drinks
Consumer purchase intent for sports drinks
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_mayonnaise
Purchase intent for mayonnaise
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_nut_butter
Purchase intent for nut butter
iab_purchase_intent_consumer_packaged_goods_edible_general_food_vegetables_dry_beans_or_vegetables
Consumer's intent to purchase dry beans or vegetables
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_meats_breakfast_meats
Indicates purchase intent for breakfast meats
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_baby_gift_sets
Interest in buying baby gift sets
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_grooming_supplies_hair_appliances
Consumer purchase intent for non-edible beauty and grooming supplies and hair appliances
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_automotive_motor_oil
Interest in buying automotive motor oil
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_disposable_tableware
Consumer's intent to purchase disposable tableware
iab_purchase_intent_consumer_packaged_goods_edible_beverages_drink_mixes_milk_flavoring_cocoa_mixes
Consumer packaged goods related to edible beverages, drink mixes, and milk flavoring cocoa mixes.
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meat_or_poultry_or_seafood_poultry
Interest in purchasing poultry
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meat_or_poultry_or_seafood_seafood
Interest in seafood
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_evaporated_or_condensed_milk
Consumer packaged goods edible general food baking evaporated or condensed milk
iab_purchase_intent_consumer_packaged_goods_edible_general_food_breakfast_toaster_pastries_or_tarts
Purchase intent of toaster pastries or tarts
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_pet_care_pet_supplies
Purchase intent for pet care and pet supplies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_carpets_and_rugs
Consumer intent to buy carpets and rugs
iab_purchase_intent_consumer_packaged_goods_edible_beverages_coffee__and__tea_tea__to__bags_or_loose
Purchase intent for tea bags or loose tea
iab_purchase_intent_consumer_packaged_goods_edible_beverages_non_to_fruit_drinks_non_to_fruit_drinks
Consumer packaged goods edible beverages non to fruit drinks
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_other_sauces
Purchase intent for other sauces
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_baked_goods_baked_goods
Consumer purchase intent for refrigerated baked goods
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_beverages_tea_or_coffee
Interest in purchasing tea or coffee
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_personal_cleansing_moist_towelettes
Consumer packaged goods related to non-edible beauty and personal cleansing
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_foils_wraps__and__bags
Purchase intent for non-edible, general merchandise foils, wraps and bags
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care_hair_styling_gel_or_mousse
Interest in consumer packaged goods non-to-edible beauty hair care hair styling gel or mousse
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_linens_and_bedding
Interest in non-edible home and garden products, linens and bedding
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_dish_detergent
Consumer packaged goods related to non-edible home care and household cleaning, such as dish detergent
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baby_food_baby_formula_or_electrolytes
Consumer's intent to purchase baby formula or electrolytes
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_barbeque_sauce
Purchase intent for barbeque sauce
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_salad_dressing
Purchase intent for edible general food condiments and sauces, such as salad dressing
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_condiments_salad_dressing
Consumer interest in purchasing salad dressing
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_gelatin_or_pudding_prd_and_mixes
Consumer packaged goods related to edible general food baking, gelatin, or pudding products and mixes
iab_purchase_intent_consumer_packaged_goods_edible_general_food_snacks_snack_nuts_or_seeds_or_corn_nuts
Purchase intent for snack nuts, seeds or corn nuts
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_beverages_juices_or_drinks
Purchase intent for refrigerated beverages, juices, or drinks
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_office_or_school_supplies
Purchase intent for non-edible general merchandise, office, or school supplies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_pest_control_pest_control
Interest in pest control goods
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_bathroom_accessories
Consumer purchase intent for bathroom accessories.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_furniture_polish
Purchase intent for non-edible household cleaning and furniture polish
iab_purchase_intent_consumer_packaged_goods_edible_beverages_coffee__and__tea_tea__to__instant_tea_mixes
Type of tea from instant tea mixes
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_fruits__and__vegetables_corn_on_the_cob
Purchase intent for edible frozen fruits and vegetables, such as corn on the cob
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_condiments_other_condiments
Interest in purchasing other condiments
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_baby_safety_products
Consumer interest in baby safety products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_grooming_supplies_cotton_balls_or_swabs
Interest in consumer packaged goods, non-edible beauty and grooming supplies, such as cotton balls or swabs
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_electronics_or_photography
Purchase intent for non-edible general merchandise, electronics, or photography
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_pet_care_cat_or_dog_litter
Consumer purchase intent for pet care (cat or dog litter)
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_household_cleaner
Intent to purchase non-edible household cleaning products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_multi_task_sheets
Consumer purchasing intent for non-edible home care/household cleaning multi-task sheets
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_fruits__and__vegetables_plain_vegetables
Interest in plain vegetables within the frozen fruits and vegetables category of the IAB Consumer Packaged Goods framework.
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_condiments_pickles_or_relish
Interest in pickles or relish
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_refrigerated_dough_dough_or_biscuit_dough
Purchase intent for refrigerated dough or biscuit dough
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_strollers_and_joggers
Consumer purchase intent for non-edible baby and toddler products, such as strollers and joggers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_hair_care_home_permanent_or_relaxer_kits
The consumer's interest in purchasing home permanent or relaxer kits.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_hosiery_pantyhose_or_nylons
Consumer purchase intent of hosiery, pantyhose, or nylons
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch
Purchase intent for non-edible general merchandise
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_paper_products_paper_towels
Interest in non-edible general merchandise and paper products, such as paper towels
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_grooming_supplies_electric_shaver_groomer
Consumer interest in buying electric shaver groomers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_grooming_supplies_other_grooming_supplies
Purchase intent of other grooming supplies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_paper_products_facial_tissue
Consumer packaged goods, non-edible general merchandise, and paper products, such as facial tissue
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_paper_products_paper_napkins
Purchase intent related to paper napkins
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_paper_products_toilet_tissue
Consumer packaged goods, non-edible general merchandise, and paper products (e.g. toilet tissue)
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_fruits__and__vegetables_potatoes_or_onions
Indicates interest in purchasing potatoes or onions
iab_purchase_intent_consumer_packaged_goods_edible_general_food_baking_frt__and__veg_preservative_or_pectin
Intent to purchase baking fruit and vegetable preservatives or pectin
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_fragrance_shaving_lotion_or_mens_fragrance
Consumer packaged goods such as non-edible beauty, fragrance, shaving lotion or men's fragrance
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_lawn_and_garden_products
Consumer packaged goods related to lawn and garden products
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_fruits__and__vegetables_prepared_vegetables
Consumer purchase intent of prepared vegetables
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_gravy_or_sauce_mixes
Interest in purchasing edible general food condiments and sauces, such as gravy or sauce mixes
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_high_chairs_and_boosters
Desire to purchase non-edible baby and toddler products such as high chairs and boosters
iab_purchase_intent_consumer_packaged_goods_edible_frozen_frozen_meat_or_poultry_or_seafood_processed_poultry
Purchase intent for processed poultry products
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_mustard__and__ketchup
Purchase intent for mustard and ketchup
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_baby_bouncers_and_rockers
Indicates a consumer's purchase intent for baby bouncers and rockers.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_barbeque_charcoal_lighter_fluids
Purchase intent for barbeque charcoal and lighter fluids
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_foils_wraps__and__bags_foil_pans
Consumer packaged goods such as foils, wraps, and bags of foil pans.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_household_or_plastics_or_storage
Purchase intent for general merchandise, household goods, plastics, or storage.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_kitchen_and_dining_products
Purchase intent for non-edible home and garden products, kitchen and dining products
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_jellies_or_jam_or_honey
Consumer purchase intent for jellies, jam, or honey
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_household_cleaner_cloths
Purchase intent for non-edible home care and household cleaning items such as household cleaner cloths.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_baby_bath_and_potty_products
Consumer's intent to purchase baby bath and potty products
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_nursing_and_feeding_products
Consumer packaged goods related to nursing and feeding products for babies and toddlers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_gloves
Consumer packaged goods that are non-edible and not general merchandise or miscellaneous items such as gloves
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_candles
Consumer packaged goods, non-edible general merchandise, and miscellaneous general merch candles
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_matches
Purchase intent for miscellaneous general merchandise
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_electronics_or_photography_batteries
Consumer packaged goods, non-edible general merchandise, electronics, or photography batteries
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_culinary
Interest in buying general merchandise miscellaneous goods
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_lighters
Purchase intent for general merchandise lighters
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_sponges__and__scouring_pads
Purchase intent for non-edible home care and household cleaning products such as sponges and scouring pads
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_pickles_or_relish_or_olives
Purchase intent for pickles, relish, or olives
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_salad_toppings_and_croutons
Consumer purchase intent for edible general food condiments, sauces, salad toppings and croutons
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_cloth_dye
Interest in non-to-edible general merchandise, miscellaneous general merch, and cloth dye
iab_purchase_intent_consumer_packaged_goods_non_to_edible_baby_and_toddler_products_baby_toys_and_activity_equipment
Purchase intent for baby toys and activity equipment.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_disposable_tableware_cups__and__plates
Consumer's intent to purchase non-edible general merchandise disposable tableware, cups, and plates
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_and_garden_products_bedroom_furniture_and_accessories
Interest in bedroom furniture and accessories
iab_purchase_intent_consumer_packaged_goods_edible_beverages_coffee__and__tea_tea_or_coffee__to__ready_to_to_to_drink
Purchase Intent for Ready-to-Drink Tea or Coffee
iab_purchase_intent_consumer_packaged_goods_edible_general_food_condiments__and__sauces_steak_or_worcestershire_sauce
Consumer's intent to purchase steak or Worcestershire sauce
iab_purchase_intent_consumer_packaged_goods_edible_refrigerated_other_refrigerated_tortilla_or_eggroll_or_wonton_wrap
Shows consumer purchase intent for refrigerated tortilla, eggroll or wonton wrap
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_automotive_automobile_waxes_or_polishes
Purchase intent for automobile waxes or polishes
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_flashlights
Interest in non-edible general merchandise miscellaneous items such as flashlights
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_light_bulbs
Non-edible general merchandise such as light bulbs
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_water_treatment_water_filter_or_devices
Consumer packaged goods, non-edible, general merchandise, water treatment or water filter devices
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_floor_cleaners_or_wax_removers
Consumer's intent to purchase Home Care Household Cleaning Floor Cleaners or Wax Removers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_foils_wraps__and__bags_foils__and__wraps
Purchase intent for consumer packaged goods non-to-edible general merchandise foils and wraps
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_household_or_plastics_or_storage_bottles
Consumer purchase intent for non-edible general merchandise, household, or plastics/storage bottles
iab_purchase_intent_consumer_packaged_goods_non_to_edible_beauty_personal_cleansing_bath_or_body_scrubbers_or_massagers
Purchase intent for non-edible beauty, personal cleansing, bath, or body scrubbers or massagers
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_disposable_tableware_disposable_tableware
Purchase intent for non-edible general merchandise and disposable tableware
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_playing_cards
Interest in purchasing miscellaneous general merchandise, such as playing cards
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_office_or_school_supplies_office_products
Consumer purchase intent for office or school supplies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_cleaning_tools_or_mops_or_brooms
Consumer purchase intent for cleaning tools, mops, or brooms
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_automotive_automobile_fluids_or_antifreeze
Purchase intent for automobile fluids or antifreeze
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_household_or_plastics_or_storage_drinkware
Intent to purchase non-edible consumer packaged goods such as general merchandise, household items, plastics, or storage drinkware
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_ice_substitute
Purchase intent for non-edible general merchandise and ice substitute
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_foils_wraps__and__bags_food__and__trash_bags
Consumer purchase intent for food and trash bags.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_household_or_plastics_or_storage_soap_dishes
Interest in purchasing household or plastics or storage soap dishes
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_water_treatment_water_softeners_or_treatment
Consumer packaged goods non-edible general merchandise related to water treatment and water softeners.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_office_or_school_supplies_writing_instruments
Consumer packaged goods purchase intent for non-edible general merchandise, office or school supplies, and writing instruments
iab_purchase_intent_consumer_packaged_goods_non_to_edible_home_care_household_cleaning_rug_or_upholstery_or_fabric_treatment
Consumer's intent to purchase home care, household cleaning, rug or upholstery or fabric treatment goods.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_electronics_or_photography_photography_supplies
Purchase intent for photography supplies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_household_or_plastics_or_storage_kitchen_storage
Consumer preferences for non-edible general merchandise, household, plastics, storage, or kitchen storage.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_frozen__and__dry_ice
Purchase intent for consumer packaged goods non-edible general merchandise, miscellaneous general merchandise, frozen, and dry ice.
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_household_lubricants
Purchase intent for non-edible general merchandise, miscellaneous general merchandise, and household lubricants
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_vacuum_bags_or_belts
Purchase intent related to vacuum bags or belts
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_office_or_school_supplies_childrens_art_supplies
Consumer packaged goods, non-edible general merchandise, office or school supplies and children's art supplies
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_pool_or_spa_chemicals
IAB purchase intent for pool or spa chemicals
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_pest_control_outdoor_insect_or_rodent_control_chem
Interest in pest control or outdoor insect/rodent control chemicals
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_household_or_plastics_or_storage_household_plastics
Consumer packaged goods, non-edible, general merchandise, household, or plastics or storage
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_electronics_or_photography_blank_audio_or_video_media
Purchase intent for non-edible general merchandise, electronics, or photography blank audio or video media
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_shoe_polish__and__accessories
Purchase intent for miscellaneous general merchandise, shoe polish, and accessories
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_office_or_school_supplies_computer_disks_frmtd_or_unfrmtd
Interest in consumer packaged goods that are non-edible, general merchandise, office or school supplies, or computer disks, formatted or unformatted
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_firelog_or_firestarter_or_firewood
Consumer purchase intent for firelogs, firestarters, or firewood
iab_purchase_intent_consumer_packaged_goods_non_to_edible_general_merchandise_miscellaneous_general_merch_outdoor_or_lawn_fertilizer_or_weed_killer
Purchase intent for outdoor or lawn fertilizer or weed killer