About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Consumer Electronics section of the IAB taxonomy.
Unique Name
iab_consumer_electronics
Type
object
Properties
iab_purchase_intent_consumer_electronics_all
Consumer electronics purchase intent by IAB category
iab_purchase_intent_consumer_electronics_video
Consumer electronics purchase intent for video products
iab_purchase_intent_consumer_electronics_tablets
Interest in purchasing consumer electronics tablets
iab_purchase_intent_consumer_electronics_components
Consumer intent to purchase electronics components
iab_purchase_intent_consumer_electronics_networking
Consumer electronics networking purchase intent
iab_purchase_intent_consumer_electronics_televisions
Consumer electronics purchase intent for televisions
iab_purchase_intent_consumer_electronics_e_to_readers
Interest in purchasing consumer electronics e-readers
iab_purchase_intent_consumer_electronics_arcade_equipment
Consumer's intent to purchase arcade equipment
iab_purchase_intent_consumer_electronics_audio_cd_players
Interest in purchasing audio CD players
iab_purchase_intent_consumer_electronics_audio_headphones
Consumer intent to purchase audio headphones
iab_purchase_intent_consumer_electronics_security_devices
Intent to purchase consumer electronics security devices
iab_purchase_intent_consumer_electronics_cameras_and_photo
Purchase intent for consumer electronics cameras and photo equipment
iab_purchase_intent_consumer_electronics_computers_laptops
Purchase intent for consumer electronics computers laptops
iab_purchase_intent_consumer_electronics_computers_desktops
Consumer electronics purchase intent for computers and desktops
iab_purchase_intent_consumer_electronics_marine_electronics
Consumer intent to purchase marine electronics
iab_purchase_intent_consumer_electronics_mobile_phone_plans
Purchase intent for consumer electronics mobile phone plans
iab_purchase_intent_consumer_electronics_home_theater_systems
Purchase intent of consumer electronics home theater systems
iab_purchase_intent_consumer_electronics_electronics_accessories
Purchase intent for consumer electronics accessories
iab_purchase_intent_consumer_electronics_video_games_and_consoles
Consumer intent to purchase video games and consoles
iab_purchase_intent_consumer_electronics_cameras_and_photo_cameras
Consumer electronics purchase intent for cameras and photo cameras
iab_purchase_intent_consumer_electronics_communications_electronics
Consumer electronics communications electronics purchase intent
iab_purchase_intent_consumer_electronics_circuit_boards_and_components
Interest in purchasing circuit boards and components
iab_purchase_intent_consumer_electronics_mobile_phones_and_accessories
Consumer electronics purchase intent for mobile phones and accessories
iab_purchase_intent_consumer_electronics_video_blu_to_ray_disc_players
Interest in purchasing Blu-ray disc players
iab_purchase_intent_consumer_electronics_video_game_console_accessories
Interest in buying video game console accessories
iab_purchase_intent_consumer_electronics_printers_or_copiers_or_scanners_or_fax
Consumer intent to purchase printers, copiers, scanners, or faxes
iab_purchase_intent_consumer_electronics_cameras_and_photo_camera_and_photo_accessories
Purchase intent for camera and photo accessories