About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Collectables and Antiques section of the IAB taxonomy.
Unique Name
iab_collectables_and_antiques
Type
object
Properties
iab_purchase_intent_collectables_and_antiques_stamps
Interest in purchasing collectables and antiques stamps
iab_purchase_intent_collectables_and_antiques_antiques
Purchase intent for antiques within the collectables and antiques category
iab_purchase_intent_collectables_and_antiques_collectibles
Interest in collectables and antiques collectibles
iab_purchase_intent_collectables_and_antiques_coins_and_paper_money
Purchase intent for collecting coins and paper money
iab_purchase_intent_collectables_and_antiques_entertainment_memorabilia
Interest in entertainment memorabilia.
iab_purchase_intent_collectables_and_antiques_sports_memorabilia_and_trading_cards
Purchase intent for collectables, antiques, sports memorabilia, and trading cards