About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Clothing and Accessories section of the IAB taxonomy.
Unique Name
iab_clothing_and_accessories
Type
object
Properties
iab_purchase_intent_clothing_and_accessories_footwear
Purchase intent for clothing and accessories footwear
iab_purchase_intent_clothing_and_accessories_sunglasses
Purchase intent for sunglasses within the clothing and accessories category
iab_purchase_intent_clothing_and_accessories_jewelry_and_watches
Interest in purchasing jewelry and watches
iab_purchase_intent_clothing_and_accessories_clothing_accessories
Intent to purchase clothing and accessories.
iab_purchase_intent_clothing_and_accessories_footwear_accessories
Type of footwear accessories purchased.
iab_purchase_intent_clothing_and_accessories_handbags_and_wallets
Intent to purchase handbags and wallets.
iab_purchase_intent_clothing_and_accessories_clothing_mens_clothing
Purchase intent for mens clothing
iab_purchase_intent_clothing_and_accessories_clothing_womens_clothing
Intent to purchase women's clothing
iab_purchase_intent_clothing_and_accessories_costumes_and_accessories
Purchase intent for costumes and accessories
iab_purchase_intent_clothing_and_accessories_clothing_childrens_clothing
Purchase intent for children's clothing
iab_purchase_intent_clothing_and_accessories_clothing_maternity_clothing
Purchase intent for maternity clothing
iab_purchase_intent_clothing_and_accessories_clothing_underwear_and_lingerie
Purchase intent for clothing, underwear, and lingerie.
iab_purchase_intent_clothing_and_accessories_clothing_wedding_dresses_or_bridal_wear_or_tuxedos
Intent to purchase wedding dresses, bridal wear, or tuxedos