About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Business and Industrial section of the IAB taxonomy.
Unique Name
iab_business_and_industrial
Type
object
Properties
iab_purchase_intent_business_and_industrial_all
Purchase intent for business and industrial products
iab_purchase_intent_business_and_industrial_retail
Intent to purchase retail products or services
iab_purchase_intent_business_and_industrial_auctions
The intent to purchase auction-related items for business or industrial use.
iab_purchase_intent_business_and_industrial_government
Business and industrial purchase intent categorized by government.
iab_purchase_intent_business_and_industrial_industrials
Business and industrial industrials purchase intent
iab_purchase_intent_business_and_industrial_construction
Purchase intent for business and industrial construction
iab_purchase_intent_business_and_industrial_manufacturing
Interest in Business and Industrial Manufacturing
iab_purchase_intent_business_and_industrial_photographers
Purchase intent for business and industrial photographers
iab_purchase_intent_business_and_industrial_energy_industry
Interest in purchasing related to the energy industry
iab_purchase_intent_business_and_industrial_human_resources
Interest in human resources in the business and industrial sector
iab_purchase_intent_business_and_industrial_law_enforcement
Intent to purchase products related to law enforcement
iab_purchase_intent_business_and_industrial_telecom_services
Interest in telecom services for business and industrial purposes
iab_purchase_intent_business_and_industrial_retail_pawn_shops
Purchase intent in retail pawn shops
iab_purchase_intent_business_and_industrial_industrial_storage
Industrial storage purchase intent
iab_purchase_intent_business_and_industrial_retail_music_stores
Intent to purchase from retail music stores
iab_purchase_intent_business_and_industrial_forestry_and_logging
Interest in forestry and logging
iab_purchase_intent_business_and_industrial_mining_and_quarrying
Purchase intent related to mining and quarrying
iab_purchase_intent_business_and_industrial_retail_shopping_malls
Retail shopping malls purchase intent
iab_purchase_intent_business_and_industrial_science_and_laboratory
Interest in business and industrial science and laboratory products
iab_purchase_intent_business_and_industrial_retail_specialty_stores
Business and industrial retail specialty stores
iab_purchase_intent_business_and_industrial_retail_cell_phone_stores
Purchase intent for retail cell phone stores
iab_purchase_intent_business_and_industrial_retail_department_stores
Interest in retail department stores
iab_purchase_intent_business_and_industrial_advertising_and_marketing
Indicates interest in business and industrial advertising and marketing
iab_purchase_intent_business_and_industrial_medical_and_biotechnology
Business and industrial medical and biotechnology purchase intent
iab_purchase_intent_business_and_industrial_industrials_transportation
Intent to purchase products in the industrials transportation sector
iab_purchase_intent_business_and_industrial_retail_factory_outlet_stores
Purchase intent for retail factory outlet stores
iab_purchase_intent_business_and_industrial_waste_disposal_and_recycling
Purchase intent related to waste disposal and recycling
iab_purchase_intent_business_and_industrial_energy_industry_energy_services
Intent to purchase energy related services
iab_purchase_intent_business_and_industrial_printing_or_fax_or_wifi_services
Purchase intent of businesses for printing, fax, or wifi services
iab_purchase_intent_business_and_industrial_conferences_or_events_or_seminars
Purchase intent for business and industrial conferences, events, or seminars.
iab_purchase_intent_business_and_industrial_industrials_aerospace_and_defense
Purchase intent for aerospace and defense
iab_purchase_intent_business_and_industrial_laundry_and_dry_cleaning_services
Purchase intent for laundry and dry cleaning services
iab_purchase_intent_business_and_industrial_telecom_services_mobile_phone_plans
Purchase intent for mobile phone plans
iab_purchase_intent_business_and_industrial_industrials_industrial_conglomerates
Interest in purchasing industrial conglomerates
iab_purchase_intent_business_and_industrial_telecom_services_home_phone_services
Interest in home phone services
iab_purchase_intent_business_and_industrial_retail_grocery_stores_and_supermarkets
Purchase intent for retail grocery stores and supermarkets
iab_purchase_intent_business_and_industrial_energy_industry_electric_power_industry
Interest in electric power industry within the energy industry
iab_purchase_intent_business_and_industrial_telecom_services_home_internet_services
Purchase intent for home internet services
iab_purchase_intent_business_and_industrial_industrials_construction_and_engineering
Interest in construction and engineering
iab_purchase_intent_business_and_industrial_telecom_services_home_television_services
Interest in Home Television Services
iab_purchase_intent_business_and_industrial_telecom_services_business_telecom_services
Purchase intent for telecom services for business
iab_purchase_intent_business_and_industrial_energy_industry_oil_gas_and_consumable_fuels
Purchase intent in the energy industry, oil, gas and consumable fuels
iab_purchase_intent_business_and_industrial_public_relations_and_strategic_communication
Interest in public relations and strategic communication
iab_purchase_intent_business_and_industrial_industrials_trading_companies_and_distributors
Purchase intent for trading companies and distributors
iab_purchase_intent_business_and_industrial_telecom_services_prepaid_international_phone_services
Prepaid international phone services