About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Business and Finance section of the IAB taxonomy.
Unique Name
iab_business_and_finance
Type
object
Properties
iab_interest_business_and_finance_economy_commodities
Interest in business, finance, economy, and commodities
iab_interest_business_and_finance_business_large_business
Interest in business related to large businesses
iab_interest_business_and_finance_economy_gasoline_prices
Interest in gasoline prices in the economy
iab_interest_business_and_finance_business_human_resources
Interest in business and finance related to human resources
iab_interest_business_and_finance_economy_financial_crisis
Interest in economy and financial crisis
iab_interest_business_and_finance_economy_financial_reform
Interest in economic and financial reform
iab_interest_business_and_finance_industries_food_industry
Interest in food industry within business and finance
iab_interest_business_and_finance_industries_media_industry
Interest in media industry products and services
iab_interest_business_and_finance_industries_retail_industry
Interest in retail industry within the business and finance industries
iab_interest_business_and_finance_business_government_business
Interest in business and government topics
iab_interest_business_and_finance_economy_financial_regulation
Interest in financial regulation topics
iab_interest_business_and_finance_industries_education_industry
Interest in the education industry
iab_interest_business_and_finance_industries_financial_industry
Interest in the financial industry
iab_interest_business_and_finance_industries_automotive_industry
Interest in automotive industry related to business and finance
iab_interest_business_and_finance_industries_healthcare_industry
Interest in the healthcare industry
iab_interest_business_and_finance_industries_advertising_industry
Interest in advertising industry
iab_interest_business_and_finance_industries_hospitality_industry
Interest in the hospitality industry
iab_interest_business_and_finance_industries_real_estate_industry
Interest in the Real Estate industry
iab_interest_business_and_finance_business_business_administration
Interest in Business Administration
iab_interest_business_and_finance_industries_construction_industry
Interest in the construction industry
iab_interest_business_and_finance_industries_entertainment_industry
Interest in the entertainment industry
iab_interest_business_and_finance_industries_manufacturing_industry
Interest in the Manufacturing Industry
iab_interest_business_and_finance_business_marketing_and_advertising
Interest in business marketing and advertising
iab_interest_business_and_finance_industries_legal_services_industry
Interest in legal services industry
iab_interest_business_and_finance_industries_pharmaceutical_industry
Interest in the pharmaceutical industry
iab_interest_business_and_finance_industries_power_and_energy_industry
Interest in the power and energy industry
iab_interest_business_and_finance_industries_civil_engineering_industry
Interest in civil engineering industry
iab_interest_business_and_finance_industries_non_to_profit_organizations
Interest in business and finance industries and non-profit organizations
iab_interest_business_and_finance_industries_telecommunications_industry
Interest in the telecommunications industry
iab_interest_business_and_finance_business_business_banking__and__finance
Interest in banking and finance
iab_interest_business_and_finance_business_business_information_technology
Interest in business information technology
iab_interest_business_and_finance_industries_information_services_industry
Interest in the Information Services industry
iab_interest_business_and_finance_industries_management_consulting_industry
Interest in the management consulting industry
iab_interest_business_and_finance_business_business_accounting__and__finance
Interest in business and finance accounting and finance
iab_interest_business_and_finance_industries_biotech_and_biomedical_industry
Interest in the biotech and biomedical industry
iab_interest_business_and_finance_industries_environmental_services_industry
Interest in the Environmental Services Industry
iab_interest_business_and_finance_business_small_and_medium_to_sized_business
Interest in small- and medium-sized businesses
iab_interest_business_and_finance_business_executive_leadership__and__management
Interest in business executive leadership and management
iab_interest_business_and_finance_industries_logistics_and_transportation_industry
Interest in logistics and transportation industry
iab_interest_business_and_finance_business_business_banking__and__finance_bankruptcy
Interest in bankruptcy related to business and finance
iab_interest_business_and_finance_business_business_banking__and__finance_business_loans
Interest in business loans
iab_interest_business_and_finance_business_business_banking__and__finance_private_equity
Interest in private equity
iab_interest_business_and_finance_business_business_banking__and__finance_venture_capital
Interest in venture capital
iab_interest_business_and_finance_business_business_banking__and__finance_angel_investment
Interest in angel investment
iab_interest_business_and_finance_industries_mechanical_and_industrial_engineering_industry
Interest in mechanical and industrial engineering industry
iab_interest_business_and_finance_business_business_banking__and__finance_sale__and__lease_back
Banking and finance sale and lease back
iab_interest_business_and_finance_business_business_banking__and__finance_mergers_and_acquisitions
Interest in Mergers and Acquisitions
iab_interest_business_and_finance_business_business_banking__and__finance_debt_factoring__and__invoice_discounting
Interest in debt factoring and invoice discounting