About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Books and Literature section of the IAB taxonomy.
Unique Name
iab_books_and_literature
Type
object
Properties
iab_interest_books_and_literature_travel_books
Interest in books and literature related to travel
iab_interest_books_and_literature_art_and_photography_books
Interest in books about art and photography
iab_interest_books_and_literature_comics_and_graphic_novels
Interest in books, literature, comics and graphic novels.