About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Beauty Services section of the IAB taxonomy.
Unique Name
iab_beauty_services
Type
object
Properties
iab_purchase_intent_beauty_services_hair_salons
Intent to purchase beauty services related to hair salons
iab_purchase_intent_beauty_services_nail_salons
Indicates intent to purchase beauty services related to nail salons.
iab_purchase_intent_beauty_services_piercing_and_tattooing
Interest in beauty services piercing and tattooing
iab_purchase_intent_beauty_services_beauty_salons_and_tanning
Purchase intent for beauty salons and tanning services