About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Automotive Services section of the IAB taxonomy.
Unique Name
iab_automotive_services
Type
object
Properties
iab_purchase_intent_automotive_services_auto_rental
Purchase intent for automotive services related to auto rental
iab_purchase_intent_automotive_services_auto_towing_and_repair
Interest in auto towing and repair services