About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Automotive Products section of the IAB taxonomy.
Unique Name
iab_automotive_products
Type
object
Properties
iab_purchase_intent_automotive_products_automotive_care_products
Purchase intent for automotive care products
iab_purchase_intent_automotive_products_automotive_parts_and_accessories
Purchase intent for automotive parts and accessories
iab_purchase_intent_automotive_products_automotive_parts_and_accessories_car_seats
Interest in car seats
iab_purchase_intent_automotive_products_automotive_parts_and_accessories_car_alarms
Purchase intent for automotive parts and accessories car alarms
iab_purchase_intent_automotive_products_automotive_parts_and_accessories_car_speakers
Purchase intent for car speakers parts and accessories
iab_purchase_intent_automotive_products_automotive_parts_and_accessories_car_amplifiers
Purchase intent for automotive parts and accessories car amplifiers
iab_purchase_intent_automotive_products_automotive_parts_and_accessories_automotive_tires
Interest in purchasing automotive tires
iab_purchase_intent_automotive_products_automotive_parts_and_accessories_car_navigation_equipment
Purchase intent for automotive parts, accessories, and car navigation equipment