About
Description
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Arts and Entertainment section of the IAB taxonomy.
Unique Name
iab_arts_and_entertainment
Type
object
Properties
iab_purchase_intent_arts_and_entertainment_tv
Indicates user's intent to purchase related to TV entertainment
iab_purchase_intent_arts_and_entertainment_all
Purchase intent for all arts and entertainment categories
iab_purchase_intent_arts_and_entertainment_fantasy_sports
Interest in participating in fantasy sports
iab_purchase_intent_arts_and_entertainment_ticket_services
Interest in purchasing tickets for arts and entertainment
iab_purchase_intent_arts_and_entertainment_online_entertainment
User's interest in online entertainment
iab_purchase_intent_arts_and_entertainment_culture_and_fine_arts
Interest in purchasing products related to Arts and Entertainment Culture and Fine Arts
iab_purchase_intent_arts_and_entertainment_experiences_and_events
Intent to purchase arts and entertainment experiences and events
iab_purchase_intent_arts_and_entertainment_experiences_and_events_concerts
Interest in concerts and events
iab_purchase_intent_arts_and_entertainment_experiences_and_events_auto_shows
Interest in auto shows.
iab_purchase_intent_arts_and_entertainment_experiences_and_events_nightclubs
Interest in purchasing tickets to nightclubs
iab_purchase_intent_arts_and_entertainment_blogs_or_forums_or_social_networks
Purchase intent related to arts and entertainment blogs, forums, or social networks
iab_purchase_intent_arts_and_entertainment_experiences_and_events_exhibitions
Interest in arts and entertainment experiences and events exhibitions
iab_purchase_intent_arts_and_entertainment_music_and_video_streaming_services
Interest in music and video streaming services
iab_purchase_intent_arts_and_entertainment_experiences_and_events_comedy_events
Interest in comedy events
iab_purchase_intent_arts_and_entertainment_experiences_and_events_aviation_shows
Interest in aviation shows
iab_purchase_intent_arts_and_entertainment_experiences_and_events_fashion_events
Interest in fashion events
iab_purchase_intent_arts_and_entertainment_experiences_and_events_fan_conventions
Interest in attending fan conventions
iab_purchase_intent_arts_and_entertainment_experiences_and_events_sporting_events
Interest in sporting events
iab_purchase_intent_arts_and_entertainment_experiences_and_events_parks_and_wildlife
Purchase intent related to parks and wildlife experiences and events
iab_purchase_intent_arts_and_entertainment_experiences_and_events_zoos_and_aquariums
Interest in purchasing tickets to zoos and aquariums
iab_purchase_intent_arts_and_entertainment_experiences_and_events_theatre_and_musicals
Interest in theatre and musicals
iab_purchase_intent_arts_and_entertainment_experiences_and_events_museums_and_galleries
Interest in arts, entertainment experiences, events, museums, and galleries
iab_purchase_intent_arts_and_entertainment_experiences_and_events_cinemas_and_movie_events
Interest in movie events and cinemas
iab_purchase_intent_arts_and_entertainment_experiences_and_events_fairs_and_farmers_markets
Interest in purchasing fairs and farmers markets experiences and events
iab_purchase_intent_arts_and_entertainment_experiences_and_events_theme_and_amusement_parks
Interest in arts and entertainment experiences and events, theme and amusement parks