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Designated Market Area
About
Description
Represents a Nielsen Designated Market Area (DMA), which are geographic areas in the United States that define television markets.
Unique Name
designated_market_area
Type
object
Properties
dma_code
The numeric code assigned to the Designated Market Area.
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dma_name
The name of the Designated Market Area (e.g., 'New York', 'Los Angeles').
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dma_rank
The Nielsen ranking of the DMA based on TV households.
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Related Attributes
Event Timestamp
The timestamp of a recorded event
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Country Code (ISO 3166-1 alpha-2)
The ISO 3166-1 alpha-2 country code
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US State (USPS Abbreviation)
US States as designated by their US Postal Service offical postal abbreviation
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State
Represents a state or region within a country.
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Untyped Unique ID
A unique identifier with no type or context given
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Related Datasets
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