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Advertising Campaign Performance
About
Description
Tracks performance metrics of an advertising campaign across major platforms. Compatible with the IAB Open Data 1.0 Standard Nomenclature for Campaign Performance Data. Relevant to impression-level reporting.
Unique Name
advertising_campaign_performance
Type
object
Properties
flight
Details of the flight associated with the campaign.
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account
Details of the account.
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metrics
Measurements of campaign performance.
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ad_group
Details of the ad group.
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campaign
Details of the campaign.
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currency
Currency for financial metrics based on ISO 4217 standards.
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keywords
Array of keywords used in the campaign.
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timezone
Timezone information based on the IANA Time Zone Database.
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geography
Detailed geographical location information.
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line_item
Details of the line item.
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placement
Details of the placement associated with the campaign.
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timestamp
Date associated with the metric.
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advertiser
Details of the advertiser.
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ad_creative
Details of the ad creative.
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ad_platform
Advertising platform where the campaign is running.
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insertion_order
Details of the insertion order.
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Related Attributes
HL7 Gender Identity
Gender, gender collection methodology, and quantitative probability that an individual is a gender
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Campaign
Represents an advertising campaign with basic details such as name, ID, and objectives.
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IAB Audience Taxonomy > Gender
The industry now has a standard set of audience segment names, thanks to the release of IAB Tech Lab's Audience Taxonomy. This development improves the comparability of data across different providers, and is a critical component of IAB Tech Lab's Data Transparency Standard (datalabel.org). With the introduction of a Tier 1 level labeling system, the Audience Taxonomy makes it easier to categorize audience segments based on demographic, interest-based, or purchase-intent-based attributes. This attribute focuses on the Gender section of the IAB taxonomy.
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Ad Group
Represents an ad group within a campaign that contains a set of ads sharing similar targeting parameters.
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Clicks
Count of clicks on an advertisement impression.
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Related Datasets
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