Yahoo DSP is Yahoo's demand-side platform for programmatic advertising across Yahoo Mail, Yahoo News, Yahoo Search, and their broader publisher network. The Yahoo DSP Connector delivers audience segments built on Narrative directly into Yahoo DSP, where they're available for targeting across display, video, and native inventory.

Push first-party audiences into Yahoo DSP and they're available immediately for precise targeting and campaign optimization across Yahoo's properties — including Yahoo Mail, Yahoo News, and the partner network. Every audience update on the Narrative side flows through automatically, so live campaigns stay in sync without manual file transfers.