Narrative integrates directly with The Trade Desk's Identity Alliance. Take offline data — emails, hashed emails, phone numbers, or hashed phone numbers — match against Unified ID 2.0, and pass the resulting audience to The Trade Desk for activation across their full DSP inventory.

Deliver your merchandised data products to The Trade Desk's demand-side advertising platform for activation in a premium marketplace. Data Streams shared to The Trade Desk appear directly inside your advertiser partner's Trade Desk account, ready to use in campaigns immediately.