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AppNarrative I/O, Inc.
PubMatic Connector
Activate audience segments across PubMatic's omnichannel programmatic supply
About

Overview

PubMatic is an independent supply-side platform handling over a trillion ad impressions per day across display, online video, mobile app, and connected TV inventory. The PubMatic Connector pushes audience segments built on Narrative directly into PubMatic's exchange, where they become immediately available for targeting and monetization across PubMatic's premium publisher network.

Activate your audiences across PubMatic's premium supply ecosystem

Push your curated audience segments into PubMatic's supply-side platform for activation across premium publishers worldwide. Audiences delivered through the PubMatic Connector are available for targeting across display, online video, mobile app, and connected TV inventory — giving your data maximum reach and monetization potential.

Maximize reach with omnichannel activation and supply path optimization

PubMatic processes over a trillion ad impressions daily across every major digital channel. By delivering your Narrative audiences directly to PubMatic, you unlock activation across their full omnichannel footprint — including CTV, online video, mobile app, and premium web — while benefiting from PubMatic's built-in supply path optimization for efficient, transparent, and fraud-free delivery.

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