Display & Video 360 (DV360) is Google's enterprise demand-side platform for programmatic campaigns across display, video, audio, and connected TV inventory. Google Display & Video 360 Connector — using Google's Customer Match service — delivers audience segments built on Narrative directly into DV360, ready for targeting across Google's full inventory footprint without file downloads or manual uploads.

The DV360 Connector automatically creates and refreshes Customer Match audiences from data delivered through Narrative. Activate them as targeting lists, exclusion lists, or seeds for similar-audience expansion — across all of DV360's programmatic inventory, including YouTube and connected TV.