Google Ads Customer Match lets you reach your existing customers across Search, Shopping, YouTube, Gmail, and the Display Network. The Google Ads Connector delivers audience segments built on Narrative straight to your Google Ads account through the Google Audience Partner API — no file exports, no manual uploads.

The Google Ads Connector automatically creates and refreshes Customer Match audiences from data delivered through Narrative. Once a segment is live in Google Ads, you can target it across Google's ad surfaces, exclude it from campaigns, or use it to seed a similar-audience expansion — all without exporting files between systems.