Facebook Custom Audiences let you reach your existing customers across Facebook, Instagram, Messenger, and the Audience Network. The Facebook Connector delivers audience segments built on Narrative directly to your Facebook Ads Manager account — no file downloads, no manual uploads, no list maintenance.

The Facebook Connector automatically creates and refreshes Custom Audiences from data delivered through Narrative. Once a segment lands in Facebook, you can target it with ads, exclude it from campaigns, or use it as the seed for a Lookalike Audience — all without exporting files or maintaining audience uploads by hand.